Ecommerce stores are increasing day by day. With Amazon, Google, and Shopify, shop owners have numerous options to sell their products. With diverse options, brands know where their ideal customers reside and explore multiple opportunities to grab their interests. PPC advertising is already popular in B2C businesses. Therefore, it is the same for e-commerce businesses.
Ecommerce PPC management is introduced to optimize the brand’s existing PPC practices and find ways to improve ad campaign results. According to studies, Search ads provide an 80% lift in top-of-mind brand awareness among consumers. Every brand aims to control its advertising spend and focus on boosting bottom-of-the-funnel results.
What is PPC for Ecommerce?
PPC for ecommerce is an online advertising approach where store owners promote their products through PPC ads. These ads come in different forms and are displayed on search engines, social media platforms, and third-party websites.
5 of The Best Strategies To Optimize PPC Performance
Here are five of the most essential strategies for improving PPC results in ecommerce:
- Plan Relevant Keywords to Secure Top Spots
E-commerce stores have hundreds of products, and most of the products are the same as those of other competitors. Therefore, to manage the top search position, brands must ace their keyword strategies, whether they want to rank their product on Amazon or Google search results.
Keywords hold the foundations of any ecommerce campaign and are one of the most crucial PPC management services. Therefore, brands need to invest a moderate amount of time in the research process and understanding the search language of targeted users. One needs to have a solid plan for crafting short and long-tail keywords that match the user’s search intent.
- Utilize Negative Keywords to Filter Irrelevant Traffic
Any brand doesn’t want to appear on negative keywords or searches. This means that brand products appear in the wrong search results and ultimately reach the wrong audience. As a result, they have to pay for irrelevant clicks that don’t convert later because their product features or brand offerings differ from what users initially expect.
By adding negative keywords, brands target their prospects on a granular level and avoid getting prospects not interested in their brand. This strategy improves the PPC advertising budget and overall impact.
- Optimize Your Landing Pages To Streamline Conversion Cycle
The goal of ecommerce PPC advertising is to boost brand sales, which is why the path leading to conversion rates should be seamless. Brands with weak landing or product pages often fail to achieve higher conversions. When brands use ineffective landing pages, they face severe bounce rates and lose prospects.
Brands that use ad-specific landing pages streamline their purchase cycle. Additionally, optimizing every page with relevant and precise information simplifies every step of the customer’s purchase journey.
- Use Google Merchant Center to Update Product Information
Google’s merchant center allows brands to manage their product feed, which is used in Google’s different ad networks. By creating an account on GMC, brands can manage and update their feed, which will automatically be updated in Google shopping ads and other shopping channels.
By regularly updating product information, brands will improve their click rates and boost their credibility and reputation among users.
- Go Beyond Google To Multiply Your Reach
Where Google is the best opportunity for brands to advertise their products, there are still other options like Amazon and Bing. Brands can use Amazon ads to target high-intent customers, with millions of ecommerce stores on the Amazon platform. With Amazon ads, brands can run targeted ad campaigns that find audiences within the Amazon ecosystem. Apart from this, Bing ads are also helpful for niche-specific businesses to advertise their products.
How Ecommerce PPC Help?
Apart from the B2B PPC strategy, PPC optimization services are also crucial for e-commerce brands to create strategies and improve their sales growth. Some of the ways PPC management helps ecommerce businesses are:
- It provides a quick traffic boost to businesses’ different product pages, which ultimately helps bring more conversion rates.
- It manages advertising budgets by using different techniques and practices that ensure controlled spending of ads.
- It contributes to overall business goals by meeting revenue goals that overcome the limited capability of content marketing or SEO.
Conclusion
Ecommerce stores are utilizing the power of PPC to improve their brand awareness and revenue goals. With PPC, brands get full-funnel results and quick feedback on their sales growth instead of waiting for days with SEO or content marketing. To conclude, e-commerce PPC management helps businesses gain digital exposure and financial stability.
